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Wuthering Heights Sales Quadruple Thanks to Twilight Effect

Sales of Wuthering Heights, Emily Brontë’s classic gothic novel set on the Yorkshire moors, have quadrupled over the last year thanks to its appearance in the cult teenage film Twilight. 1
After 150 years of steady sales, the romance between Heathcliff and Cathy has started flying off the shelves thanks to a generation of teenagers discovering the book through the Twilight saga—a trilogy of books by Stephanie Meyer, which have been turned into hugely popular films, staring Robert Pattinson and Kristen Stewart. 2
The Twilight books, which have helped launch a whole new category of publishing—“paranormal romance”—feature baseball, American high schools and vampires, a potent cocktail that has helped the books sell 17 million copies around the world and propelled the films to the top of the box office.3
And now, thanks to the lead character Bella quoting Wuthering Heights and comparing her love for the vampire Edward with Cathy’s passion for Heathcliff, some of the magic is rubbing off on4 Emily Brontë’s great work.
Wuthering Heights, before the first Twilight books came out in 2005 sold 8,551 a year in Britain. However, the publishers Harper Collins reissued Wuthering Heights last year, with a cover inspired by the artwork and including the tag-line: “Bella and Edward’s favourite book”.5
Following this reissue, sales peaked at 2,634 in one week and totalled 34,023 during the year, according to Nielsen Bookscan, which monitors book sales across the industry. This was a fourfold increase and it is now one of the best selling novels at Tesco, as well as more traditional book shops.
Discussion forums on the Internet have not welcomed Harper Collins’s marketing ploy6, with reviewers on Amazon sharing their displeasure. One said: “How disgusting that they’ll take a literary classic, and revamp it just so it looks like the “teen sensation” that is Twilight.7 Drawing this parallel is an absolute atrocity,8 Emily Brontë would be turning in her grave if she could see this. However, booksellers said it was wonderful the classic had taken off once again.
Tesco’s assistant book buyer Rachel Harcourt said: “It’s fantastic to see teenagers are reading a whole different genre—the classics—as well as fantasy novels because of the popularity of Stephanie Meyer’s books. The new sleek black gothic-style covers of Wuthering Heights clearly appeal to lovers of vampire romance stories and are helping them to try out a different read. Anything that encourages teenagers to read good books is welcome as there are so many distractions which prevent today’s youngsters from developing reading as a hobby.”
1. gothic: 哥特式的,指18世纪的一种文学风格,通常描述有神秘或恐怖气氛的爱情故事;cult: 狂热的崇拜。
2. Heathcliff and Cathy: 《呼啸山庄》的男女主人公;saga: 系列小说;trilogy: 三部曲;star: v. 担任主角。
3. paranormal: 超常的;potent: 强有力的;cocktail: 混合物;propel: 推动;box office: 票房收入。
4. rub off on: <口>因接触而产生影响。
5. reissue: 再度发行;artwork: 艺术品,此处指《暮光之城》;tag-line: 宣传语。
6. ploy: 计谋,手段。 7. revamp: 修补;sensation: 轰动一时的事件(或人物)。 8. draw the parallel (between…): 在……之间作比较;atrocity: 暴行。

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该日志由 Dale 于2010年06月01日发表在 英语 English 分类下, 你可以发表评论,并在保留原文地址及作者的情况下引用到你的网站或博客。
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Wuthering Heights Sales Quadruple Thanks to Twilight Effect:目前有4 条留言

  1. 地板
    Sondra Merk:

    Heya just wanted to give you a quick heads up and let you know a few of the pictures aren’t loading properly. I’m not sure why but I think its a linking issue. I’ve tried it in two different web browsers and both show the same results.

    2011-06-08 下午 2:05 [回复]
  2. Such a well written post.. Thnkx for sharing this post!

    2010-06-29 上午 8:22 [回复]
  3. 沙发
    snow:

    支持一下,不错~

    2010-06-02 上午 11:20 [回复]
    • Dale:

      THX

      2010-06-02 下午 6:02 [回复]

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