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2010年全国大学生英语竞赛B类初赛试卷(英语专业)及标准答案

Part I

1-5 AABAC   6-15 CBACB  BAABC    16-20 CABAB

Part II

31-40 DABCA BCADB   41-45 CDACB

Part III

46. spite   47. suffering  48. whose 49. controllers  50. vegetables  51.  doubtful

52. make    53. from  54. regularly  55. getting

Part IV

56. Price  57. flashlight 58. Kiran (Solar) 59. 4 to 8  60. Solar

71. temperature  72. trend  73. fossil fuels  74. consequences  75. beneficial

Part V

61.NG   62.Y   63.N   64.5 to 10 65. her grandmother

2010全国大学生英语能力竞赛B类翻译题及答案

吉祥物的设计理念  

  中国2010年上海世博会吉祥物的名字叫海宝,意即四海之宝。海宝的名字朗朗上口,与其身体的色彩呼应,符合中国名俗的理想称谓原则。世博会和奥运会、世界杯等超级大型活动一样,都十分重视吉祥物对于演绎主题、传承文化的重要作用。历届世博会标志和形象已经成为独特的无形资产,成为世界公认的遗产之一。世博会吉祥物,不仅是世博会形象品牌的重要载体,而且体现了世博会举办国家、承办城市独特的文化魅力,体现了世博会举办国家的民族文化和精神风貌,她已经成为世博会最具价值的无形资产之一。

  “吉祥物”作为代表东道国特色的标志物,是一个国家文化的象征。她从各个层面反映了东道国的历史发展、文化观念、意识形态以及社会背景,并在政治、经济、文化等多个领域的传播中扮演着十分重要的角色。

  中国2010年上海世博会吉祥物在设计理念上,努力实现以下功能:

  (1)体现主办国家的文化

  2010年上海世博会是由中国举办﹑上海承办的全球盛会,也是第一次在发展中国家举办的综合类世博会。上海世博会吉祥物设计必须包含中国的文化特征,彰显中国的文化精神,反映上海世博会中外文化交流的特征。同时,符合中国法律和社会公序良俗的要求。

  (2)演绎上海世博会“城市,让生活更美好”的主题

  中国2010年上海世博会吉祥物应该成为主题演绎的形象载体和视觉标识,与历届世博会或其他国际大型活动已有的吉祥物形象在主题表现、造型设计等方面有明显区别。

  吉祥物形象要通过创意提炼、造型设计、理念阐述、性格设定、动作演绎等手段,充分表达上海世博会“城市,让生活更美好”的主题。通过吉祥物形象生动演绎城市、城市人、城市星球之间的互动关系,深刻表达足迹、梦想之间的内在关联。设计思路和理念要清晰而独特,契合主题且易于为广大受众理解。

  (3)具有产品衍生和开发的价值

  中国2010年上海世博会吉祥物要符合“好看、好懂、好记、好用”的原则,具有产品衍生、市场开发的形象基础和造型前提,具有认知度高、应用性强等特点,适合各种各类玩具、文具、服装、礼品、饰品等系列衍生产品的设计与开发。在表现形式和技术手段上,适用于平面、立体和电子媒介的传播和再创作,适用于不同载体对主题演绎和表现样式的需要。

The Name — Hai Bao

The name of the mascot of World Expo 2010 Shanghai China is Hai Bao, which means the treasure of the sea. The name of Hai Bao is easy to remember, echoes with the color of its body and is a typical lucky name in Chinese tradition.

Hai Bai is the good well ambassador of Shanghai Expo. He is embracing friends from all over the world with his arms and confident smile.

Designing concept of the mascot

Like the mascots for huge worldwide events such as Olympics and World Cup, the mascot of World Expo is very important for interpreting the theme and expressing the culture. The emblems and images of past World Expos have turned into the unique intangible legacy. The World Expo mascots have not only become the representatives of Expo images, but also embody the culture and spirit of hosting countries and cities.

Mascot, as the symbol featuring the hosting country, will embody the history, development, culture, concept and social background of the country and will play an important role in the communication in political, economical and cultural fields.

The mascot of World Expo 2010 Shanghai China is trying to accomplish the following functions:

1. To embody the culture of the hosting country

World Expo 2010 Shanghai China is a global event that is hosted by China and undertaken by the city of Shanghai. It is the first time that a developing country will host a registered World Expo. The design of Shanghai Expo mascot must have Chinese cultural characters, state the Chinese cultural sprit and manifest that Shanghai Expo is a platform for worldwide cultural exchange. Meanwhile, the design must accord with Chinese laws and social conventions.

2. To interpret the theme “Better City, Better Life”

The mascot of World Expo 2010 Shanghai China should become the unique visual logo of theme development and should be different from the existing mascot images of previous World Expos and international events in theme manifestation and designing.

The image of mascot should well express the theme of Shanghai Expo “Better City, Better Life” by using innovative ideas, impressive appearance and motions to state its concept and characters. By exploring the relationship among cities, urban dwellers and planet, the mascot must express the inner relation between heritage and future. The designing concept should be clear and unique, which coincide with the theme and easy for the public to undertand.

3. To have the value of re-creation

The mascot of World Expo 2010 Shanghai China should meet the principle of “good looking, easy to understand, easy to remember and easy to use.” It should also be suitable for the creation of licensed products, including stationeries, garment, souvenirs and jewelries. The mascot should be easy to be re-created in graphic, solid or electronic media.

Part VI IQ Test

86. Bread   87. 10   88. Park C   89. Friday   90. 71

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2010年全国大学生英语竞赛B类初赛试卷(英语专业)及标准答案:目前有2 条留言

  1. I bumped your post from Google. I don’t have any extra info to add to this. I just placing my post here because when i made my own blog i didn’t see so many comments and thought that visitors didn’t actually read it. Keep blogging. It’s a good form of expression and knowledge. I see lot of comments to your site so you don’t fit to this category but just a friendly bump post doesn’t hurt. Regards….

    2010-04-24 上午 12:59 [回复]
  2. 沙发
    aillonglong:

    找了好久了,非常感谢

    2010-04-16 下午 4:07 [回复]

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